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Overview
Digital marketing courses provide a comprehensive overview of the strategies and tools used to promote products and services online. These courses are designed for individuals looking to enhance their marketing skills in the digital landscape, covering a variety of essential topics. Digital marketing encompasses various channels and techniques, including: Search Engine Optimization (SEO): Techniques to improve website visibility on search engines. Search Engine Marketing (SEM): Paid strategies to increase website traffic. Social Media Marketing: Engaging audiences through platforms like Facebook, Instagram, and Twitter. Content Marketing: Creating and distributing valuable content to attract and retain customers. Email Marketing: Strategies for communicating with potential and existing customers via email. Web Analytics: Analyzing data to understand user behavior and improve marketing strategies.
+91 62823 71300Course Content
Introduction
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Introduction -
Definition and Importance
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Digital Marketing Landscape
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Trends and Opportunities
Search Engine Optimization (SEO)
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SEO Fundamentals
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On-Page SEO
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Off-Page SEO
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Technical SEO
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Local SEO
Content Marketing
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Content Strategy
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Types of Content
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Content Distribution
Social Media Marketing
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Platforms Overview
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Social Media Strategy
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Content Creation
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Analytics and Reporting
Search Engine Marketing (SEM)
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Introduction to SEM
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Pay-Per-Click (PPC) Advertising
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Google Ads
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Ad Copywriting
Email Marketing
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Email Marketing Fundamentals
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Building an Email List
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Campaign Management
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Analytics
Web Analytics
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Introduction to Web Analytics
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Google Analytics
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Google Analytics
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Reporting
Mobile Marketing
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Mobile Marketing Strategies
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App Marketing
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SMS Marketing
Affiliate Marketing
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Understanding Affiliate Marketing
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Choosing Affiliates
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Performance Tracking
E-Commerce Management
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E-Commerce Fundamentals
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Product Listing Optimization
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Customer Retention Strategies
Online Reputation Management (ORM)
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ORM Basics
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Tools and Techniques
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Crisis Management
Digital Marketing Tools
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Overview of Tools
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Hands-On Training
Capstone Project
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Real-World Application
35000/-
30000/-
Includes
Classes By Expertised Faculties- Doubt Clearance
Course Duration lifetime access
Access on mobile and TV
Sequential Assignments
Certificate of Completion
Includes
Enrolled: 32+ students
Duration: 3 months
Sections: 15+ sections
Level: Beginner
